Hi! I'm SANTIAGO
STORYTELLER MARKETER
I’m Santiago Dato — a marketer shaped by stories, people, and places. I believe connection beats perfection. That’s why I blend strategy with soul to create brands that feel real and ideas that actually resonate.
👉 Let’s make something meaningful.
👋 Who I Am
I’m an Argentinian marketer with a storyteller’s heart and a curious mind. I’ve always believed that stories are the most powerful way to connect with people. Whether it’s building a brand, launching a campaign, or just chatting over coffee, I’m all about finding that piece of the story that sticks — the one that sparks real human connection.
🌎 The Journey So Far
If there’s one thing that shaped me as much as my work, it’s travel. I’ve always been drawn to new places because every trip means new stories, new faces, and new adventures — all of them pushing me to grow both personally and professionally.
I started off in Argentina, the place that gave me my roots and my first taste of creativity. Then came Lake Tahoe, where I arrived as a J1 student chasing snow, work, and new experiences. Not long after, I packed my bags for Qatar to be part of the World Cup madness — a dream come true for an Argentine soccer fanatic like me.
And after all that, I found my way back to Lake Tahoe — the place that just feels right, the one I call home.
But the best part of this whole journey? I didn’t do it solo. I’ve shared every step with my wife — another Argentine, a fellow lover of good stories, and the perfect partner for every adventure.
💡What Moves Me
Beyond stories, I’ve always been fueled by curiosity and creative thinking. I’m the kind of person who loves digging into new ideas, especially when it comes to technology — from the latest marketing trends to tools like Artificial Intelligence. I’m constantly exploring how tech can make our lives easier, not just at work but in everyday life too.
For me, creativity isn’t just about making things look nice — it’s about thinking differently, solving problems, and always staying curious enough to ask: “What’s next?”
WHAT I DO
SPECIALIZED IN
Digital Marketing Expertise
I design and manage performance-driven ad campaigns across Meta and Google platforms. I focus on getting real, measurable results through smart targeting, creative messaging, and constant optimization.
Storytelling & Brand Strategy
I specialize in crafting narratives that connect emotionally with audiences. My goal is to help brands express who they are in a way that’s not only clear, but also memorable and deeply human.
Creative Thinking
I approach problems with a fresh mindset. I love finding unexpected angles, generating bold ideas, and turning challenges into opportunities through original thinking.
SEO & Content Writing
I create content that ranks and resonates. From social media posts to website copy, I blend SEO best practices with authentic storytelling to attract, engage, and convert.
Bilingual
Fluent in both Spanish & English, I’m able to communicate clearly and naturally across cultures, building bridges between people, ideas, and markets.
AI Enthusiast
I’m passionate about exploring how AI tools can enhance creativity, productivity, and strategy — not just in marketing, but in everyday life. I enjoy testing new tools and integrating them into my workflow.
QUALIFICATION
EDUCATION & WORK EXPERIENCE
Santiago Dato
Marketer, Storyteller & Creative Thinker
2016-2023 - Paraná, Argentina
Universidad Autónoma de Entre Ríos
BACHELOR's degree in marketing
I earned my Bachelor’s degree in Marketing from Universidad Autónoma de Entre Ríos back in Argentina, where I studied from 2016 to 2023 — a journey shaped not only by academics but also by the life lessons I picked up while traveling. Throughout the program, I focused on areas like Digital Marketing Strategies, Social Media Campaigns, Brand Communication, Political Marketing, Data-Driven Marketing, and Storytelling in Marketing. My final thesis explored the concept of brand through a literature review, using the figure of Michael Jordan as a case study.
2018-2023 - Paraná, Argentina
AV Marketing Integral
Marketing Specialist
For over five years, on and off, I led digital marketing campaigns for clients across diverse industries. I was responsible for building and optimizing strategies on Meta and Google Ads, always focused on delivering measurable results. But numbers were only part of the story — I specialized in crafting brand narratives that connected emotionally with audiences. One of my most enriching experiences was running political campaigns, where the challenge was not only strategic but human: understanding people’s values and translating them into real, relatable messages. I also developed long-term relationships with clients, offering personalized guidance and a hands-on approach that helped businesses grow with clarity and
2017 - Paraná, Argentina
Nebitel
Marketing Coordinator
In this role, I was in charge of improving the company’s online presence from the ground up. I created SEO-optimized website and blog content, and launched social media campaigns that performed above average in engagement and conversions. I also ensured brand consistency across all channels, making sure every visual and written piece reflected Nebitel’s tone, values, and voice.
Winters of 2018-2019 / 2019-2020 / 2021-2022 - Truckee, California
The Ritz-Carlton, Lake Tahoe
Server & Food Runner
I worked three winter seasons through the J1 cultural exchange program at The Ritz-Carlton LakeTahoe, taking on multiple roles including in-room dining server and food runner. It was an immersive experience in high-end service, where I learned to operate under Forbes 5-star standards. Every shift taught me how to anticipate guests’ needs, adapt to fast-paced situations, and deliver consistent excellence in every detail.
2022 - Doha, Qatar
CUT by Wolfgang Puck
fine dining server
As part of the team for CUT during the FIFA World Cup 2022, I provided fine dining service in a high-pressure, globally diverse setting. The experience sharpened my ability to deliver under pressure, communicate cross-culturally, and represent not only a global brand — but my Argentine identity — with pride and professionalism on the world stage.
2024-2025
Edgewood / Cold Water / Riva Grill
Food server
Between marketing projects, I continued working in the hospitality industry in South Lake Tahoe. These roles allowed me to stay grounded in what I value most: human connection. Engaging with guests from around the world helped me refine my interpersonal skills — the same skills I now bring into every marketing campaign, client meeting, and creative process.